Giani, Inc. offers budget-friendly DIY paint kits to transform home décor with ease. Their mission, 'Rescue & Relove,' empowers customers to revitalize outdated items. I partnered with the in-house creative team to elevate Giani’s visual identity and execute marketing campaigns across digital and print. My work included creating accessible educational resources like how-to videos and engaging materials to enhance the consumer experience. I also collaborated on packaging design updates, ensuring a stronger brand presence and improved product recognition.