About Me
For those seeking elegant, purposeful design—
Hi, my name is Alyson! I’m a graphic designer based in West Saint Paul, MN, with a passion for creating thoughtful designs that bring visual life to meaningful stories. With over 10 years of professional experience, my work spans a wide range of creative services—from branding and packaging design to logos, brochures, posters, and tailored marketing materials.
At the heart of my work is a commitment to crafting designs that delight, inspire, and invite others to connect with your story. I believe in drawing beauty from the details, using every project as an opportunity to create something meaningful, intentional, and beautiful–bringing your vision to life in a way that leaves a lasting impression.
Why this name?
Lore Aeterna Design Co. is inspired by a love of stories and all things Good, True, and Beautiful. The word "lore" speaks to the wisdom, traditions, and stories passed down through time, while "aeterna," the Latin word for eternal or timeless, captures the lasting impact of those stories. In this fusion, I see design and storytelling as a way to awaken and shape our imagination and elevate the smallest details, infusing every project with depth, beauty, and meaning.
How I can help you…
Design brings visual life to products and ideas. It can also be time-consuming and overwhelming. That’s where I come in!
When we work together, I’ll start by truly listening to your vision—understanding your goals, values, and what you want to convey. From there, I’ll transform those ideas into a visual mockup. We’ll collaborate, refine, and tweak the design until it feels just right—until it resonates with your vision and effectively communicates your message.
